Last updated: July 2026
ThePoolPlanner.com is free to use, and we intend to keep it that way. The site is supported by advertising and by affiliate partnerships with retailers and manufacturers. This page explains exactly how that works, so you can judge our recommendations with full information.
What Affiliate Links Are
ThePoolPlanner.com participates in affiliate advertising programs designed to provide a means for sites to earn advertising fees by linking to products and services. This includes the Amazon Services LLC Associates Program and partnerships with pool equipment retailers and manufacturers.
When you click a product link on this site and make a purchase, we may earn a small commission — at no additional cost to you. You never pay more for using our links. These commissions help us keep the site free, the cost calculator updated, and our guides independent of pool builders and lead-generation companies.
How We Choose What to Recommend
Our recommendations are based on research, published specifications, industry cost data, and editorial judgment — not on which products pay the highest commissions. We recommend products we believe offer genuine value to pool owners and buyers, and we say plainly when a cheaper option is the smarter buy.
Where a product has real drawbacks, we name them. Where the honest answer is “you don’t need this,” we say that too. If we ever can’t recommend something in a category, we’d rather leave the section empty than fill it with a link.
How Affiliate Links Are Labeled
Any page or article containing affiliate links carries a visible disclosure near the top of the content — not buried at the bottom. Affiliate links themselves are marked with rel="nofollow sponsored" attributes, which tells search engines the link is a paid or commissioned placement.
Our Current Affiliate Partners
- Amazon Services LLC Associates Program — pool equipment, chemicals, cleaning tools, covers, and accessories
We update this list as partnerships change. If you see a product link on this site and want to know whether it’s an affiliate link, assume it may be — and check this page for the current list.
What We Don’t Do
- We don’t sell your information. The cost calculator runs entirely in your browser — the figures you enter are never transmitted to us or to anyone else.
- We don’t sell leads to pool builders. You won’t get sales calls for using this site, because we never collect your phone number.
- We don’t accept payment for favorable coverage. No builder, manufacturer, or lender can buy a better review or a higher ranking in our guides.
- We don’t let commissions set our cost estimates. Our pricing data is compiled independently of any commercial relationship.
Advertising
This site also displays advertising served by third-party networks. Those ads are selected by the ad network, not by us, and their presence is not an endorsement. See our Privacy Policy for details on advertising cookies and your opt-out choices.
Questions
If you have questions about our affiliate relationships or think we’ve gotten a recommendation wrong, we genuinely want to hear it — reach us through the contact page.